Spartanburg, S.C. | May 05, 2025 | AFL, an industry leading manufacturer of fiber optic cable, equipment, accessories and related services has entered a multi-year partnership with the Hub City Spartanburgers, High-A affiliate of the Texas Rangers.  The collaboration establishes AFL as the title sponsor of the AFL Dugout Lounge, a climate-controlled suite located for a comfortable viewing experience at Fifth Third Park.

The AFL Dugout Lounge enhances the fan experience at Spartanburgers home games featuring panoramic glass windows overlooking the ballpark. The space accommodates up to 65 guests and is an ideal setting for corporate networking events, community gatherings and business functions, complete with advanced audiovisual capabilities and catering.

"As a Spartanburg-based company with deep roots in the Upstate, we're proud to be part of the Spartanburgers historic inaugural season," said Jaxon Lang, AFL President and CEO. "Our partnership strengthens our connections within the Upstate community where our associates live and work, while creating memorable fan experiences at the ballpark."

 

The partnership extends beyond naming rights, integrating AFL's presence throughout every aspect of game day. Fans will experience AFL-branded features including the "AFL Call to the Bullpen" and the "AFL Fiber Wars," an on-field tug-of-war competition between innings, along with AFL signage throughout the concourse.

 

“We are very excited to welcome AFL as a partner," said Luke Feisal, Assistant General Manager of the Spartanburgers. "Through AFL’s prominent presence at the park, strategic branding opportunities and innovative fan activations, we look forward to AFL’s increased brand awareness within the upstate region.

About AFL

Founded in 1984, AFL is an international manufacturer providing end-to-end solutions to the energy, service provider, enterprise, hyperscale and industrial markets. The company’s products are in use in over 130 countries and include fiber optic cable and hardware, transmission and substation accessories, outside plant equipment, test and inspection equipment, connectivity and fusion splicers. AFL also offers a wide variety of services supporting data center, enterprise, wireless and outside plant applications.

About the Hub City Spartanburgers

The Hub City Spartanburgers, the High-A affiliate of the Texas Rangers, will embark on their inaugural season in April 2025. The team’s home opener at Fifth Third Park is slated for April 15. For more information on the Spartanburgers, visit milb.com/hub-city. For information about tickets to any of Hub City’s 66 home games, call 864-658-4206 or email: tickets@hcspartanburgers.com For media inquiries, email: iunsworth@hcspartanburgers.com. Follow along with the Spartanburgers on social media.