AFL Launches Customer Portal, Improves Customer Experience

Spartanburg, SC – March 15, 2021 – AFL, an international manufacturer of fiber optic cable, connectivity and accessories, introduces its updated customer portal, designed to streamline and improve Customer Experience by providing quick and easy access to customer order information. The new platform provides advanced shipping notifications, an expedite request capability, news feed updates, and features video demos and learning activities.
Click here for a portal overview.
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“In early 2020, our Commercial Salesforce team embarked on a project to reimagine our customer portal,” explained Tim Morton, enterprise architecture manager with AFL. “Through interviews internal to AFL and external with our customers, the team created and implemented a system with enhanced features and functionality that makes it easier to use and find critical information.”
The capabilities of the new customer and agent portal include:

Advanced Notifications –order and shipment notifications by city, state, and zip code

SMS Notifications – traditional e-mail notifications as well as SMS notifications

Order Expedite Request Process – the ability to request an order expedite

Personalized Views – the ability to build data views for orders, shipments, and invoices

News Feed & Follow – customers can follow and view updates to the homepage feed

Learning and Gamification – earning badges by completing certain activities and using the portal

Knowledge Base Articles – a series of articles that provide video demonstrations on how to use the various features

Morton continued, “The new portal will provide cost savings, reduced customer service requests, and a solid and scalable information technology foundation.” AFL’s IT team will continue to enhance the portal with new features and functionality. Phase 2 enhancements have already been identified and will launch later this year.

To access AFL’s new customer portal, click here. For more information on AFL, its products and services, visit
About AFL
Founded in 1984, AFL is an international manufacturer providing end-to-end solutions to the energy, service provider, enterprise, hyperscale and industrial markets. The company’s products are in use in over 130 countries and include fiber optic cable and hardware, transmission and substation accessories, outside plant equipment, connectivity, test and inspection equipment, fusion splicers and training. AFL also offers a wide variety of services supporting data center, enterprise, wireless and outside plant applications.

Headquartered in Spartanburg, SC, AFL has operations in the U.S., Mexico, Canada, Europe, Asia and Australia, and is a wholly owned subsidiary of Fujikura Ltd. of Japan. For more information, visit Follow us on LinkedInXFacebook, and read our blog.

Tim Morton
Enterprise Architecture Manager, AFL

Corie Culp
Public Relations Manager, AFL